This site is a design concept to support KFC's shift from social media-driven branding to one that focuses on the foundation of KFC, the Colonel and doing things "the hard way.” Catering to the increasing number of visitors using mobile devices, a mobile-first approach was taken during the design process. The site content was simplified to focus on what matters: the food, ease of finding a restaurant, and the unique real-life story behind the brand.
This site was designed to support the #HowDoYouKFC brand message. With social engagement playing an important role, the background of the site is built of socially aggregated content, is interactive, and links to the social hub. The social hub is a page that features #HowDoYouKFC content from social media sites including YouTube, Facebook, Twitter, Instagram, and Vine. KFC also encouraged fans to review menu items in their own unique way and featured some of the submitted content on product pages.
This social content was created for KFC’s Facebook, Twitter, and Instagram accounts. All content depicts KFC in common everyday settings for an authentic feel and to support the #HowDoYouKFC brand message. All content was shot and edited by me.
#PassTheRedCup is a social push that helped launch Yum! Brands World Hunger Relief campaign. The materials were leveraged by celebrities like Christina Aguilera and Blake Shelton, and ad space in Times Square was donated by Nasdaq and Reuters, creating a huge amount of reach. Materials included a phase one social push around the hashtag #PassTheRedCup, a phase two social push that featured the beneficiaries, a stop motion video to be used on social platforms and assets for Times Square screens.
This series of sites was designed for Downunder Horsemanship in order to help consolidate a previously fragmented online presence. The challenge was to tie three sites together in a way that made them feel like one experience. To achieve this, all sites were included in a tabbed global navigation that was universal across sites, but color-coded to create an obvious visual shift.
This app was built to support KFC's couchgating messaging. Each week two fans were pitted against one another, and users chose sides and recruited friends for a weekly chance to win $100. In addition to the contest, the app served up sharable content like couchgating rules, a featured #couchgating photo, and a preview of next week's matchup, as well as an aggregated #couchgating Twitter feed.
This is a look and feel concept for a sponsored health and wellness CRM program. The logo is segmented by three colors, each of which represents a content bucket of the program: Eat, Move, and Feel. The shield, which is formed by combining the three individual parts, represents the protection a holistic wellness program can provide for one’s health.
This site was designed for Equibrand, a company that provides the products that performance equine competitors use to compete and win.
This was an identity project for a B2B web banking portal. The logo is meant to symbolize connectivity, curiosity, and the immediacy associated with online banking.
When establishing a web presence for Café Bustelo, we wanted to create a unique experience that accurately reflected the vibrant energy of this brand and its consumers. The site is navigated in an unconventional way, serving up content in all directions on both desktop and mobile. Because a large portion of the brand's consumers is Spanish speaking, the site was built with the ability to toggle between English and Spanish with out compromising the user's experience.
Cycle Cincy is an organization in Cincinnati, OH that connects, promotes, and advocates for Cincinnati's bicycle community. Because cycling is an important part of my life, I created this logo pro bono.
This site was created for Folgers to promote their Folgers Jingle Contest. The site facilitated entry to the contest and featured a brief history of the Folgers jingle, famous musicians’ take on the jingle, previous winners and current finalists.
This logo was created for a corporate sponsored Angina support group. The heart/speach bubble icon symbolizes the act of sufferers bonding over common experiences and the essence of the ailment.
This concept paired a new web presence look and feel with a mobile app. The app would allow the user to create a profile, set health goals, find health related content, and get product information by leveraging product-recognition technology.
This concept revolves around humanizing the brand by showing consumers enjoying Glucerna products throughout the day. To do this, we highlighted the six meal occasions recommended by nutritionists for people with diabetes and tied them to day-to-day situations. Depending on what time you visit the site, a different time slot loads. Although just a concept, this execution strongly influenced the final design.